Script Fragment
Year completed: 2016 Commissioned by independent fashion designer Rui Guo to brand her newly established fashion brand SCRIPT FRAGMENT. From logo design to labels, tags and tote bags. The logo is shaped from the Chinese character “ 思”(the brand’s Chinese name). The type “script” and “fragment” on the logo were trying to convey the message of hand sketches’ fragments but in a united way. A font was designed just for the the brand to use for adverts.